CONTENT CREATION
MUSIC CURATION & RECOMMENDATIONS
New Releases for Your Radar!
In my personal life, I'm a content creator on social media – mainly Instagram and TikTok.
My friends and followers know me as the girl who says "New Releases For Your Radar" and gives you all-encompassing weekly music recommendations to add to any playlist.
Music holds an exceptional place in my heart and it is my pride and joy to be able to share my listening habits and experiences with the world. Be sure to check out my socials for more music-related content or my Spotify for my playlist curations!
MUSIC/ARTIST MARKETING
Warner Music Singapore
I started my journey in music marketing with one of the top international record labels, as a young marketing intern who had a keen sense of the "viral factor" and what was "meme-worthy". Having worked and grown with the label for years, I developed a deeper understanding of the music industry as well as how to curate/create content for targetted audiences for the artist profiles. I am well-versed in executing multi-media formats across different platforms, mediums, and campaigns, whilst implementing localisation tactics and digital strategies to push market share.
Songs But Singaporeanised Series
Miscellaneous Content Creation
Street Interviews
Event Screen Designs
Vertical Content Creation with Interactive Elements
SOCIAL MEDIA MARKETING
Radio Heatwave
As part of my final-year capstone project as a Mass Communication Diploma student, I took on the role of social media manager alongside a managerial team for our campus radio station: Radio Heatwave. My responsibilities were to lead a team of creatives to push out content for the station's activities as well as continue weekly content for social media engagement and brand sustenance.